MetricsGate offers a robust server-side tracking solution, ensuring you gain deeper insights into your audience.
Our hosted server-side conversion tracking acts as a CAPI gateway, seamlessly integrating with various tracking services. This eliminates the complexities of manual management.
With Universal Analytics already sunset, the emphasis on Google Analytics 4 (GA4) and server-side tracking has grown significantly. As browsers transition towards cookieless tracking and adopt stricter data collection standards, traditional web analytics might overlook essential data.
Server-side conversion tracking, like what MetricsGate offers, acts as a CAPI gateway, ensuring that your ad tracking, facebook ad tracking, and ads conversion tracking data are captured comprehensively. By leveraging server to server tracking, MetricsGate provides seamless integration with platforms like GA4, Facebook Analytics, and Tiktok analytics.
This first-party data capture method ensures that tracking pixels on the website and GA4 custom events are managed efficiently. And with the assistance of Google Tag Manager (GTM), updating and managing tags for tracking becomes straightforward.
Dive into the realm of server-side tracking with MetricsGate and stay at the forefront in the cookieless tracking era.
Integrate your domain and establish a connection with Google Analytics and Google Tag Manager. MetricsGate seamlessly integrates with these platforms, ensuring efficient server-side tracking and ad tracking. Whether you're using multiple GA4 properties, various Tag Manager accounts, or even multiple domains, our platform is equipped to manage it all. Choose from multiple Google accounts for each domain and optimize your analytics data collection.
Establish a dedicated subdomain for the tagging server, which will be exclusively hosted by MetricsGate. You won't have to worry about hosting; your only task is to point the subdomain (e.g. metricsgate.yourdomain.com) to us. This subdomain acts as a CAPI gateway, playing a pivotal role in server-side tracking and ensuring comprehensive analytics data capture in a cookieless tracking environment. If setting up the subdomain seems daunting, rest assured, our guided process will simplify it for you.
Relax and let MetricsGate do the work! Our platform auto-configures Google Analytics and Google Tag Manager, initiating server-side conversion tracking processes. In a matter of minutes, your GA4 custom events and other analytics configurations will be up and running.
Implement the provided code snippets onto your website. Depending on your existing setup, you might need to update or insert new tracking pixels on the website. With MetricsGate's guidance, your analytics data will flow seamlessly from your site to the tracking server, ensuring comprehensive ads conversion tracking across various platforms.
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