Conversions API Tag

Community tag by facebookincubator

What is Conversions API Tag?

A server-side tag template that prepares information from your tagging server to be sent through Conversions API.

Conversions API Tag tag is created by facebookincubator. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Minor bug fix.
  2. Invalid template correction to fetch new features, updates and test fixes. See CHANGELOG.md
  3. Version update with new features and bug fixes. See CHANGELOG.md
  4. Fix test setup
  5. API version bump to v16.0 for GTM Plugin 1. Fixing syntax error in GTM template for extending meta cookies (fbp/fbc). 2. Fix contents array parsing. 3. Fix contents array received as [object Object]. 4. Enable custom parameters. 5. Added fb_login_id support. 6. Added Meta Logo.
  6. API version bump for GTM Plugin
  7. Updating Facebook references to Meta
  8. Map gtm.dom event_names to PageView
  9. Updated to latest Graph API v11.0
  10. Bug fixes for issues reported on GitHub.
  11. Added support for GA4 Web Tag and Client to post event to Conversions API.
  12. Adding support for converting common event model with Meta Pixel specific parameters to Conversions API.

More tags and variables supported

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    • Variables

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  • Math Helper variable by MISTAnalytics
  • URL Parser variable by gtm-templates-simo-ahava
  • Document Character Set variable by luratic
  • IP Geolocation API variable by gtm-templates-simo-ahava

    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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    MetricsGate provides an advanced analytics solution designed to prevent the loss of crucial data and simplify compliance with privacy regulations. By implementing our server-side tagging system, customers can enhance the accuracy of their analytics data by 10-25%, ensuring more reliable insights for informed decision-making.​

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