Outbrain Pixel

Community tag by outbrain

What is Outbrain Pixel?

Outbrain Pixel allows you to track conversions and create Custom Audiences on your web site

Outbrain Pixel tag is created by outbrain. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. allow space in custom event name
  2. fix custom event name
  3. change space to be optional
  4. add new parameters and event type
  5. avoid split marketerId use pixel api for that
  6. allow multiple tags per page
  7. allow spaces when multiple marketer id's are entered
  8. change gtag to obTag
  9. support multiple marketers
  10. Updated categories and TOS

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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